Read some of my Blog posts
Knowledge is everywhere. Google, YouTube, podcasts, books, you could learn how to bake sourdough bread at 2 a.m. for free.
So why do so many business owners, people who already know plenty, still feel stuck, spinning their wheels, and going nowhere fast?
Let’s cut through it: knowledge by itself is useless.
It’s like owning a map but never walking the footpath. You can stare at it, fold it neatly, even colour in the routes. But until you put boots on the ground, you’re still standing still.
The internet has handed us unlimited information. In theory, you can learn anything you want: how to run ads, write sales copy, or even scale a business to seven figures. In practice, abundance breeds overwhelm.
Here’s the trap: dipping into books, podcasts, and free courses like a buffet. You collect insights, jot down “game-changing” notes, highlight paragraphs. But you rarely finish the meal.
The result? Notebooks bursting, Post-its all over your desk, and your head crammed with “I should really…” thoughts. But progress? Barely moving.
“Information doesn’t build businesses. Action does.”
Professor Steve Peters nailed it in The Chimp Paradox: inside your head there’s a chimp. It’s the emotional, impulsive bit of your brain that hijacks your best intentions.
That chimp is the one whispering: “Don’t start yet, better watch another video first.”
It’s the fuel behind Magpie Mode: darting after every shiny new tactic, never sticking with one long enough to see results.
And here’s the kicker: the chimp makes procrastination feel rational. You call it “research.” You say you’re “preparing properly.” But let’s be honest, it’s fear in disguise. If you never fully start, you never fully fail.
The outcome? You look busy. But in reality, you’re standing still, chimp on your back, bananas everywhere.
Here’s the blunt truth: knowing what to do and actually doing it are two different worlds.
Most business owners don’t need more knowledge. They need…
A second set of eyes – someone who spots the patterns and blind spots you can’t see.
A kick up the backside – the nudge (or shove) that stops you sliding into excuses.
Tough love – support, yes, but with the edge that calls you out when you’re drifting.
Less noise, more focus – clarity on this is the next step, now do it.
A mate will cheer you on. The right guide won’t let you wriggle out of the work.
“A mate will cheer you on. The right guide will make sure you move.”
Knowledge is the map. It shows the options, the footpaths, the routes you could take. Useful, yes—but static.
The problem? Standing at a crossroads with five footpaths doesn’t get you anywhere. In fact, it often leaves you paralysed, staring at the signposts until the light fades.
A guide changes everything. They don’t walk the path for you—you still have to weld the sword yourself. But they’ll:
Point you to the right path, not all of them at once.
Keep you walking when you’d rather stop for another “research break.”
Drag you out when you wander into the bog.
The guide makes sure you don’t just hold the map—you actually use it.
Business isn’t a desk job. It’s an adventure. And like any adventure, you’ll hit rough ground. The Admin Jungle. Inbox Quicksand. A climb that looks impossible from the bottom.
Knowledge will tell you those obstacles exist. But only action gets you past them. And action sticks better when someone’s there beside you, making sure you don’t camp out halfway up the hill.
That’s the Magnitude approach. No-nonsense. No passengers. Just a structured, straight-talking partnership designed to move you forward.
If you’re drowning in knowledge but starving for progress, the missing link isn’t another book, video, or free download.
It’s action.
And action comes faster, stronger, and more consistently with the right guide in your corner.
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Patrick Tarpey
91 Clark Road
Wolverhampton
WV3 9PA