Straight Answers Win Clients. The Price Game Loses Them.

Intro

The other day, I went looking for van insurance. What should have been quick and straightforward turned into a slow-motion trust collapse — and a reminder of why I run Magnitude with straight answers and transparent pricing from day one.

"If you want my business, give me straight answers — not a sales game."

The Camper Van Quote Circus

I decided to try a broker that specialised in camper vans.
Filled in the online form. Waited.

No quote. Just a polite, “We can’t give you a quote right now.”
So I phoned them. Twenty minutes on hold.

When I finally spoke to a human, they wanted a reference number.
The website hadn’t given me one, so we had to start from scratch.
More time gone.

"By the time the price arrived, they’d already spent my patience."

Eventually, the quote landed: £750 for the year.
I thanked them, declined, and called my old broker — who had me insured within ten minutes for just over £420.

The Fatal Follow-Up

Three hours later, I got an email from the first broker.
The new price? £360.

Too late. They’d already lost my trust.
If they could offer £360, why didn’t they just tell me up front?

"Straight answers up front save relationships — and sales."

The Coaching Parallel

A lot of coaches do the same thing.
They give you a high “standard” price, then magically “find a way” to lower it later.

That’s not how I work.
With Magnitude, what you see is what you pay.
No hidden fees. No backroom discounts. No waiting for a “special offer” email.

"Trust grows from straight answers, not from clever pricing tricks."

Why Straight Answers Matter

Here’s the thing — when you start a client relationship with half-truths or hidden offers, you put a crack in the foundation.
And cracks only grow.

At Magnitude, I keep it simple:

• Straight answers from the first conversation.

• Transparent pricing — no hidden costs.

• Upfront value that over-delivers.

"The price is the price. The value is in the delivery."

Conclusion

If you run a business, don’t play the price game.
Give your best price up front.
Make it fair.
Stand by it.

Because once trust is gone, no discount can buy it back.

"Straight answers beat last-minute bargains every time."