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Nobody Knows Who You Are (And That’s the Real Problem)

September 12, 20253 min read

Nobody Knows Who You Are

(And That’s the Real Problem)

Illustration of an invisible businessperson wearing a black fedora, sunglasses, suit and tie, symbolising how small businesses often stay unseen by potential customers.

Most businesses don’t fail because they’re bad... they fail because they stay invisible. That’s the puzzle we need to solve.

Let’s be blunt: nobody cares about your business.
Not because you’re rubbish at what you do,

but because most people don’t even know you exist.

And I’ll be honest it’s the same for me.

Most people in Wolverhampton have no idea who I am or what I do either.

That’s the real challenge every small business faces.
It’s not about being good at your craft (you already are). The challenge is being visible to the right people, often enough, so they actually remember you when it matters.


Why Being Good Isn’t Enough

Here’s the mistake most business owners make: they believe excellence alone will bring in customers.
“Do a brilliant job, and word of mouth will sort the rest.”

Sounds nice. But it doesn’t work.

I fell into the same trap myself. I spent years getting better at coaching; more courses, more qualifications, sharpening my tools and thinking that would be enough. It wasn’t.

The truth is simple: being good at what you do isn’t the same as being visible. If nobody knows about you, you stay invisible.


My Answer: The Wolverhampton Business Growth Scholarship

So here’s what I’m doing about it.
I’ve launched the Wolverhampton Business Growth Scholarship - my way of stepping up, getting noticed, and showing what I do, while giving one local business the chance to do the same.

Now, I could have given away an iPad, or dangled some free gadget to get attention. But that just attracts freebie hunters. Not my people.

The Scholarship is different. It attracts the right kind of business owner - someone serious about growth, who knows they’re good at what they do, but is struggling to get seen by the right customers.

If you’re filling in the form, you’re not after a quick freebie. You’re signalling you want to grow.


What Is the Wolverhampton Business Growth Scholarship?

It’s a free six-month, one-to-one coaching programme for one local business owner.
No fluff, no gimmicks. Real coaching. Real results.

And it’s built around one powerful principle:
“Rhythmic acquisition always follows rhythmic activity.”

In plain English? You only get a steady flow of new customers if you’ve got steady, repeatable marketing activities happening week in, week out. Hope and guesswork don’t cut it.

That’s what we’ll put in place together.


Why Wolverhampton?

Because this city matters.
I could have made it a national offer, but then it’s just noise in a crowded market. Wolverhampton is my patch. These are the businesses I want to back.

Putting the city’s name on the Scholarship makes it crystal clear: this opportunity is for local business owners who want to grow stronger, right here.


Why This Matters To You

If you want more customers, more clients, more work you need to be seen.
Not once, not randomly, but consistently.

And not by everyone by the right people.

The ones most likely to buy from you.

That’s the puzzle to solve.
And that’s exactly what this Scholarship is about.


Your Next Step

If this strikes a chord, apply. It takes two minutes.

Yes, I’m only picking one winner. But even if it’s not you, the act of applying puts you on my radar — and means I’ll know you’re serious about growth.

Because let’s face it: business is tough enough when nobody knows who you are.
This Scholarship is about changing that. For me. For you. For Wolverhampton.

Apply for scholarship here:

Wolverhampton Business Growth Scholarship | Magnitude

It only takes two minutes.

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Patrick M Tarpey

Patrick M. Tarpey — founder of Magnitude.biz and Entrepreneurs Circle Certified Coach, guiding business owners with clear strategy, practical systems, and no-nonsense coaching.

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