Tame Your Chimp Brain in Business Coaching

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You know exactly what to do: send the email, call the prospect, fix the pricing. Yet somehow… you’re tidying the desk, making a brew, or scrolling LinkedIn. That’s not laziness. That’s your chimp brain in business running the show.

The Problem: Procrastination in a Suit

Business owners aren’t short on ideas or knowledge. You’ve read the books, joined the webinars, maybe even bought the courses. But still, action stalls. Instead of moving forward, you get stuck in Inbox Quicksand or lost in The Admin Jungle.

That’s the chimp brain at work — loud, impulsive, and hell-bent on keeping you comfortable instead of making progress.

Meet Your Inner Chimp

Professor Steve Peters explained it brilliantly in The Chimp Paradox. The chimp is:

• Emotional

• Impulsive

• Addicted to the easy option

It feeds business procrastination:

• Pushing “research” instead of execution.

• Distracting you with shiny new tactics.

• Whispering: “Another coffee will help.”

“The chimp doesn’t want progress. It wants comfort. That’s why it’s running you in circles.”

The Missing Ingredient: Coaching

Knowledge isn’t enough. If it were, you’d already be flying. What’s missing is accountability. That’s where coaching comes in:

• System: to keep the chimp calm.

• Structure: so excuses don’t stick.

• Encouragement-with-edge: the nudge that stops you slipping into “tomorrow mode.”

Analogy: Climbing With a Rope

Business is like climbing. The chimp wants to swing off into the trees, muck about, and avoid the hard bit. Coaching is the rope — it anchors you, keeps you safe, and moves you steadily upwards. Less Tarzan, more summit.

The Adventure Mindset

Business isn’t a desk job. It’s an adventure. Adventures are risky if you let the chimp hold the map. You’ll end up off-route, knee-deep in a swamp, wondering why progress feels so far away.

With the right guide, you:

• Stay on track.

• Dodge distractions.

• Reach the top with clarity and momentum.

Conclusion / Call to Action

If you’re tired of your chimp brain keeping you busy but not moving, it’s time to take back control.

👉 Book your 1-to-1 Strategy Snapshot today.

For local readers: practical, straight-talking Wolverhampton business coaching. No fluff. No bananas. Just results.